7 Tools to Use in Your Digital Marketing Agency

By Matija on Mar 10

Running an agency is more than just skill. It's efficiency, collaboration and the right tools. Managing multiple client projects, tracking campaigns, analyzing data and communications can get overwhelming without the right support. However, there are tools designed to help agencies get organised, automate repeatable tasks and work more effectively.

From managing projects and content creation to SEO analysis and email marketing, the right tools can make all the difference in delivering great results for your clients. In this article, we'll look at seven tools every digital marketing agency should consider using.

Top Picks for Your Digital Marketing Toolkit

We've explored a range of tools and selected seven top picks to support your agency's success. These options help you manage projects, analyze data, reach audiences, and create visuals, making your workflow more effective. Here's our curated list:

Breeze: Keeps your projects organized and team on the same page for campaign planning.
Google Workspace: Connects your team with Docs and Sheets, great for drafting and tracking projects.
Ahrefs: Delivers keyword, backlink and website insights.
Pitchbox: Simplifies outreach and is great for building links efficiently.
Buffer: Manages social schedules and analytics, helping you maintain a steady presence.
Mailchimp: Supports email campaigns with automation, suited for engaging your audience.
Canva: Offers design templates and collaboration, great option for creating visuals.

These tools work together to cover your agency's key needs, giving you a strong start to tackle any challenge.

1. Breeze

Breeze is a project management tool designed to help teams get their work organized, especially for agencies with multiple clients and campaigns. It uses Kanban boards to break tasks into stages like "To Do," "Doing," and "Done," so you can see progress. This is great for managing campaigns, or client deliverables, so your team is aligned no matter which project they are working on.

Key Features

Breeze has a range of tools to support your workflow, including:

Sorting tasks into Kanban boards for a clear view of each project stage.
Assigning tasks with due dates to keep everyone on schedule.
Attaching files directly to tasks, keeping all campaign assets in one spot.
Commenting on tasks to share updates and feedback with your team.
Importing tasks from spreadsheets to save time on manual entry.
Tracking project timelines to ensure campaigns launch as planned.
Integrating with Slack or Google Drive for seamless app connections.
Generating progress reports to share with clients or analyze team performance.

How It Helps Your Agency

Breeze is a flexible project management tool and supports digital marketing agencies with its features. It coordinates campaign timelines, assigns tasks for client deliverables and ensures deadlines are met across projects. Teams can use it to plan workflows, track multiple initiatives and keep everything running smoothly. The tool enables real-time teamwork, your team can share updates and ideas, while clients review shared progress to approve work quickly. Using Breeze's Kanban boards to break tasks into clear stages helps your agency prioritise and deliver more.

Pricing

Plans start at $9 per user per month, or save 10% with a yearly option. A free trial lets you explore it, no credit card required, and you can cancel anytime.

2. Google Workspace

Google Workspace supports your agency with Google Docs, Google Sheets, and Google Meet. Docs helps draft content, Sheets tracks progress, and Meet keeps teams in sync with easy video calls. Whether you're planning projects, managing schedules, or meeting deadlines, it ensures everyone stays on the same page. Google Workspace helps your agency work more efficiently with tools that fit your daily needs.

Key Features

Google Workspace offers features to enhance your agency's efficiency. Here's what stands out:

Draft and edit documents in Docs with your team simultaneously.
Record campaign data in Sheets using formulas for instant insights.
Build charts in Sheets to display metrics like clicks or conversions.
Share files with a link for quick access by clients and staff.
Add comments in Docs to provide feedback without extra emails.
Store up to 30 GB per user to keep project files organized.
Use secure custom email to maintain professional client communication.
Leverage AI tools like Gemini Assistant to refine content in Gmail.

How It Helps Your Agency

Google Workspace has tools for many digital marketing tasks. Marketing teams can use Sheets to track budgets, campaign performance and adjust to avoid overspending. Creative teams can use Docs to draft campaign content, coordinate visuals and review progress to meet deadlines. Teams can log campaign data in Sheets, refine reports and share with clients.

Pricing

The Business Starter plan is $7 per user per month with a 1-year commitment, or $8.40 per user per month when billed monthly. It includes 30 GB of storage, secure email, and AI tools. A free version with a Google account suits small teams getting started.

3. Ahrefs

Ahrefs analyzes your team's online strategy to identify SEO potential for growth. It provides data on keywords, backlinks, and site performance for your use. Whether you're refining content plans, improving search visibility, or doing link building, you will have the data needed to set your campaigns.

Key Features

Ahrefs equips your agency with powerful tools for analysis. Here's what stands out:

Explore keywords to find terms for your campaigns.
Audit websites to find technical issues or broken links.
Track keyword rankings over time.
Analyse backlinks to see what competitors are doing.
Generate site maps to plan content or SEO.
Compare SERP data to benchmark against industry leaders.
Historical data to see long term trends.
Integration with Looker Studio for custom reports.

How It Helps Your Agency

Ahrefs gives your team the data to make better decisions. Content creators can use it to analyse competitor sites to find trending topics and get new ideas to engage with audiences. SEO specialists use it to audit websites, find backlink opportunities and target keywords that improve rankings. When a client project needs deeper insight, Ahrefs shows you what the competition is doing so your team can build a better plan. Dig into the data and you'll find opportunities others miss and your agency can stand out.

Pricing

The Lite plan starts at $129 per month, Standard at $249 per month, and Advanced at $449 per month, each with increasing projects and keywords.

4. Pitchbox

Pitchbox is a tool to help agencies with outreach tasks, especially link building and partnership development. It's a platform to find prospects, send personalized emails, and track responses. Designed for activities like guest posting or earning backlinks, Pitchbox helps teams organize their outreach efforts and manage workflows effectively.

Key Features

Pitchbox delivers tools to enhance your agency's outreach strategy. Here's what stands out:

Search for sites based on your keywords
Automatically find contacts
Send custom emails to potential partners
Schedule follow-ups to reduce manual effort
Track email opens and replies in one dashboard
Assign tasks to team members for collaboration
Manage multiple outreach projects in the platform
Review your outreach results with performance data
Connect to SEO tools for better prospect analysis

How It Helps Your Agency

Pitchbox is ideal for agencies doing outreach and link building. For SEO teams, it's useful for pitching guest posts, monitoring responses, and earning backlinks to improve client rankings. Pitchbox helps agencies find key contacts, send targeted pitches, and track progress while keeping team efforts coordinated. It also provides reports for clients. The tool offers a structured way to handle outreach, helping agencies meet their goals with clarity.

Pricing

The Pro plan starts at $195 per month, Pro Plus at $295 per month, and Advanced at $495 per month. Save 15% by paying upfront for the year. A free trial is available to test the platform, with no commitment required.

5. Buffer

Buffer simplifies your agency's social media management, so you can maintain a consistent online presence. With it you can schedule posts, track performance, and engage audiences all in one place. Whether you're planning campaigns, analyzing engagement or managing client accounts, Buffer keeps your team organized. It saves you time so you can focus on creating great content.

Key Features

Buffer provides tools to enhance your agency's social media strategy. Here's what stands out:

Schedule posts across platforms like Instagram or Twitter.
Queue content for consistent posting without manual effort.
Analyze engagement metrics to measure campaign success.
Generate ideas for posts using built-in AI assistance.
Manage multiple channels within a single dashboard.
Engage followers through an inbox for comments.
Track hashtag performance to refine content strategies.
Share analytics reports with clients for transparency.

How It Helps Your Agency

Buffer supports a range of agency goals with its scheduling and analytics tools. For social media agencies, plan a month of Instagram posts, review engagement, and adjust strategies to boost follower growth. Digital marketing agencies can schedule content announcements, monitor click-throughs, and share updates to support visibility efforts. Other agency efforts find value here as well; imagine a client campaign where Buffer organizes posting schedules, tracks performance, and shares insights with stakeholders. Your team collaborates, refining posts and responding to comments, while clients review shared reports to approve strategies faster. Staying focused on consistent posting helps your agency thrive across any focus.

Pricing

The Free plan supports 3 channels, Essentials starts at $6 per month per channel, and Team at $12 per month per channel, with a 14-day free trial.

6. Mailchimp

Mailchimp empowers your agency's email marketing, helping you connect with audiences effectively. It designs campaigns, automates messages, and analyzes results, all in one platform. Whether you're nurturing leads, promoting social content, or boosting client visibility, Mailchimp simplifies your team's email marketing workflows. It's built to enhance audience communication through newsletters.

Key Features

Mailchimp provides tools to boost your agency's email efforts. Here's what stands out:

Create custom email campaigns with drag-and-drop templates.
Automate follow-up emails based on subscriber actions.
Segment audiences to target specific customer groups.
Track open rates and clicks with built-in analytics.
Design sign-up forms to grow your contact list.
Integrate with e-commerce platforms for sales insights.
Generate reports to share campaign performance with clients.
Offer multi-step workflows for complex marketing journeys.

How It Helps Your Agency

Mailchimp covers all your email marketing needs with its email tools. For audience growth, send welcome emails, track engagement and build a following. For client promotions, it organizes email campaigns, tracks responses and shares results to show success. For marketing campaigns, Mailchimp helps you plan emails, track opens and deliver insights to stakeholders. Your team works together to craft messages and review data, clients use reports to inform their future strategy. Targeted emails strengthen your agency's connection with clients' audiences.

Pricing

The Free plan covers 500 contacts with 1,000 sends per month, Essentials begins at $13 per month, Standard at $20 per month, and Premium at $350 per month for 10,000 contacts, with costs scaling by contact count.

7. Canva

Canva is a design tool that helps digital marketing agencies craft professional visuals with minimal effort. It provides templates, editing options, and team collaboration features, all accessible online. From creating social media graphics to designing marketing collateral or client reports, Canva supports your team's creative needs. It simplifies the design process, letting you produce polished work without needing advanced design skills.

Key Features

Canva provides tools to elevate your agency's design capabilities. Here's what stands out:

Access thousands of templates for quick project starts.
Edit images with features like background removal.
Create branded designs using customizable brand kits.
Collaborate in real time with team members on projects.
Schedule social media posts directly from the platform.
Export designs in multiple formats for various uses.
Store designs with up to 1TB of cloud space on Pro.
Generate animated content for engaging campaigns.

How It Helps Your Agency

Canva can cover all your basic graphic design needs. For digital marketing teams, create promotional graphics, schedule social visuals and track engagement to boost campaigns. Creative teams design branded content, optimize visuals for ads, and share assets to enhance projects. For client deliverables, use it to create professional designs, monitor revisions and deliver assets. Your team collaborates in real time, refines designs, and gives feedback, clients review to approve projects fast.

Pricing

The Free plan provides basic tools at no cost, Canva Pro starts at $12.99 per month or $119.99 per year, and Canva Teams begins at $9 per user per month or $90 per user per year for a minimum of 3 users.

Final thoughts

These tools will change how your agency works, reducing manual work and delivering better results for clients. By choosing the right tools you'll tackle your biggest workflow challenges and keep your team's learning curve manageable.

Start by identifying your agency's specific pain points, then implement one tool at a time. This gradual approach will prevent overwhelm and let your team fully integrate each tool before moving on to the next. With pricing from free to premium tiers, agencies of all sizes and budgets can find their perfect tool stack.

Investing in these tools is more than just saving time, it's creating space for your team to focus on strategy and creativity, the things that truly set your agency apart in a competitive market. When your team spends less time on admin tasks, they can put more energy into the innovative thinking that wins and retains clients.

Written by Matija Konjić

Matija Konjić is a seasoned writer and content strategist. He is known for delivering practical insights through clear, engaging writing. Matija stays updated on the latest trends and integrates fresh ideas into his work.